CUE Broadcast

Message from the Chief Public Affairs Officer

January 05, 20264 min read

From the Desk of the Chief Public Affairs Officer

Dear CUE Family,

As we settle into the opening stretch of 2026, I wanted to pause—not for a routine update—but for something far more intentional.

This is a moment of clarity.
A moment of gratitude.
And a moment of resolve.

The beginning of a year often invites reflection, but reflection alone is not enough. What matters is what we carry forward—and what we leave behind.

The past season tested us in very real ways. Not hypotheticals. Not theory. But lived challenges that required patience, perseverance, and faith. And through all of it, one truth has remained unchanged: CUE Broadcast is not an ordinary company. We are a family.

That distinction matters.

Our relationship with you has never been transactional. Many of you know our leadership personally. Some of you have direct access to us. That simply does not happen in corporate America—but it does happen in a mission-driven, family-rooted organization built on faith, committed to family, and anchored in freedom.

These are not slogans. They are lived commitments. They shape our content, our culture, our decisions, and how we walk with you.

Just recently, our team returned from AmericaFest 2025 in Phoenix, where more than 30,000 people gathered around a shared conviction: this moment in history matters—and people of conscience still have a role to play. We stood shoulder-to-shoulder with that mission, encouraged and strengthened by what we witnessed.

When we say, “We’re not just about making a dollar—we’re about making a difference,” we mean it. Not as marketing language. Not as a cliché. But as a declaration of identity.

As we move forward into 2026, it’s important to understand this: our vision extends far beyond television, movies, or broadcast. These are tools—powerful ones—but they are not the destination.

At the center of everything we do is a foundational belief: freedom is not a human invention. It is not government-granted. It is faith-rooted. Every human life has intrinsic value because each person is made in the image of God. That belief informs how we understand liberty, dignity, responsibility, and community.

Because we hold these convictions, our path has not always been easy. We have intentionally walked away from opportunities and relationships that did not honor our values or carried secondary agendas. We have chosen conviction over convenience, mission over momentum. And with God’s help, we will continue to do so.

There is an old story—simple, but enduring.

A leader brings his people across the sea to confront an enemy on foreign ground. Upon arrival, he gives an order that shocks them: burn the boats! No retreat. No escape. Victory—or perish.

When there is no way back, something changes. Focus sharpens. Excuses evaporate. Energy consolidates. You cannot fight with one foot still in the boat.

In our own way, CUE Broadcast has burned the boats.

Not loudly. Not with fanfare. But decisively.

We understand now that history does not remember the almost-committed. It remembers those who removed the option to turn back. We are here to make a difference in this space—and there is no turning back.

As this year unfolds, I want to invite you—not as customers, but as family—to reflect on why we exist and to deepen your resolve to stand with us in the mission God has entrusted to this company.

CUE Broadcast has meaningful inroads into culture, media, community, and conscience—but we cannot do this alone.

To those who have been with us: thank you. Truly.
To those who are exploring us: we invite you in.
To those who already share this vision: now is the time to take the next step.

CUE Broadcast must be shared—with families, friends, and communities.

Yes, saving money matters—especially in this season. But something far greater is at stake: supporting organizations that defend faith-based values, strengthen families, and preserve the communities we love—communities under pressure from every direction.

Each of us has a role to play. Even something as simple as a subscription to CUE Broadcast is a tangible act of participation in a much larger effort—one that reaches beyond today and into generations yet to come.

Thank you for your trust. Thank you for your support. And thank you for the prayers so many of you send our way. They are felt, appreciated, and never taken lightly.

We look forward to a purposeful, courageous, and God-honoring year ahead—
standing together…with you by our side.

May God bless you and keep you.

Warmly,

Skip Kerekes
Chief Public Affairs Officer | CUE Broadcast

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